Chopard is a Geneva-based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements of other manufacturers. Chopard, which also has production facilities in Fleurier, is one of four participating brands in the Fleurier Quality Foundation (together with Bovet, Parmigiani and Vaucher), which certifies a very high level of quality to manufactured watches. The "Qualite Fleurier" standard is meant to compete with the Geneva standards such as the exclusive Geneva Seal manufacturing standard.
Chopard exhibits an enormous variety in fine accessories, including some very delightful picture frames and pin trays. Throughout this range there are unifying elements: many mathematical and nature-inspired forms that are truly unique, as well as automotive-inspired accessories sure to delight men of all ages. An extremely diverse and surprising set of collections, including some wonderful surprises like baby rattles.